We love the messaging behind the Future is Female. We love that extra/equal attention for women. For our capabilities, our intellect and our rights. For the powerful message that without us women, there is no "us".
Did you know "The Future is Female" was created to represent the lesbian community initially though? And our view on lesbians'/DYKES' style in the 70's and 80's is quite close to our views on "fashionable and stylish" these days?
While reading Anna Buckhardt's article about the inspiration behind the slogan and how it was introduced into the world, it was surprising to read that
DYKES typically were dressed in "jeans and T-shirts, pea coats, work boots, denim overalls, sneakers, and Frye boots" or “..the ever-present bandana/kerchief, which was tied in many different ways.”
In her interview with photographer Liza Cowan, Anna quoted that
"Through the ages men have dressed for freedom, for comfort, and for power. Women have been forced to dress as second-class citizens and sexual objects. Lesbians didn’t want to look like men, they wanted to be free — free to move, free to play, free to run, free to work, free to catch the eye of other women, and free to mark themselves as off-limits to men."
Clothing — in addition to being necessary, sometimes fun, and always interesting — is about power and class. It always has been. Clothing is deeply symbolic.
More than anything, though, it is our posture that says, “We’re Dykes!” Ladies just did not stand like that; hands on hips, standing squarely on two feet, balanced and ready, staring straight at the camera with no smiles. It would never be unusual to see a group of men with this body language, but a group of women? Highly unusual, and only could be read as Lesbian.
It's interesting how something described as being a "dyke" and "lesbian" a couple of decades ago, now stands for "strong" and "independent". How men are attracted to these type of strong women nowadays (or at least Jay-Z is..), whereas in the 70's it was to signal that the ladies were not interested.
We love Alix Dobkin for introducing "The Future is Female" to us, who would've thought that quote would've been so powerful today and inspire legions of women and girls around the world around one single cause: that being different is ok, and make us realize that perceptions develop over time and everything can (gradually) change with it.
Ladies.. ladies in the East.. There's still hope.